In his late teens, when most of his friends were busy understanding the intricacies of business management, Mr. Yogesh Chaudhary dropped out of Boston College, USA to revive his father's age-old legacy. With his keen interest in Marketing, he took the company to new heights by bringing significant reforms in its process of expansion and positioning in the global market.
His innovative ideas, combined with the ingenuity of a 500-year-old craft, have successfully established Jaipur Rugs as one of the largest conscious luxury brands in the world with unmatched quality, exceptional designs, and a sustainable foothold. Jaipur Rugs is now actively propagating authentic Indian craftsmanship in 75 countries including the USA, China, the UK, Germany, and Italy. With flagship stores in Milan, Italy, he seeks to further grow it and is preparing to establish it in the United Arab Emirates. Through his continuous efforts, he has created a unique amalgamation of international aesthetics adorned by rural roots.
Apart from being the driving force behind Jaipur Rugs, he supports emerging businesses by being a part of groups like Venture Catalysts, Mumbai Angles, Rajasthan Angel Investor Network (RAIN), and Entrepreneurs Organization (EO). His unparalleled entrepreneurial abilities and deep knowledge of the business have been a guiding light for many budding ventures of which he has been an integral part. In the year 2021, he was appointed as an additional independent director by Aditya Birla Fashion and was also elected as Advisory Board Member by Hearth Ventures in the same year. His unequivocal sway in the design world brought him the title of one of the most influential people in Indian luxury by Luxebook magazine for two consecutive years – 2021 and 2022.
Just like his father, Mr. Yogesh Chaudhary believes in propagating the organization's vision of combining the pursuit of profit with the spreading of kindness in a way that benefits all of its stakeholders. As a strategic guide of a constantly evolving social enterprise, his direction has brought livelihood to thousands of rural artisans at their doorstep. His compassionate leadership style hasn't just kept a dying art alive but also empowered a whole community of weavers out of generational oppression and into a world of dignity and prosperity.